💡✍️ADN #185: 5 Email Templates To Save You Time

A blank page can be a beautiful thing.

It can also be intimidating.

As a writer, consistency is king.

Putting pen to page keeps your mind in shape.

Still, there are times when the words just won’t come.

And when you’re building an audience — keeping them engaged, giving them reasons to spread the word about what you’re up to — you can’t afford to have nothing to say.

So I’ve pulled together 5 templates you can drop into a Google Doc, your newsletter platform, or your Apple Notes.

So you’ll never need to start from a blank page again.

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1. The 321:

Happy [Day],

Here are 3 ideas, 2 quotes, and 1 question to think about this week.

3 IDEAS FROM ME

I.

[One short idea — a lesson from the road, the studio, the business. 1–3 sentences.]

II.

[Second idea. Punchy. Stands on its own.]

III.

[Third idea.]

2 QUOTES FROM OTHERS

I.

[A short quote that moved you, + who said it.]

II.

[Second quote, + attribution.]

1 QUESTION FOR YOU

[One question that lingers. Make them want to hit reply.]

Until next week,

[Your name]

EXAMPLE: James Clear

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2. The Curated Roadmap

[Number] things I’m into right now

1. [Thing] — [one sentence on why]

2. [Thing] — [one sentence on why]

3. [Thing] — [one sentence on why]

[Always sneak ONE of your own things into the list — a new release, a demo, a show.]

What are you into lately? Hit reply — I read everything.

[Your name]

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3. The Single Story Announcement

Subject: [The news, plainly. “New single ‘X’ is out Friday.”]

[One paragraph of context: why this matters, what it means to you. Warm and short.]

[The one thing you want them to do.]

→ [Pre-save / Get tickets / Watch

[Short, warm sign-off.]

EXAMPLE: Here

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4. The Personal Letter

Hey [First Name],

[One opening line about where you are or what you’re feeling right now. Specific, not “hope you’re well.”]

[2–3 short paragraphs on what’s been happening. A studio story, a moment on the road, a breakthrough or a struggle. Write like you talk.]

[The one ask, if you have one. One thing only.]

[Sign-off],

[Your name]

P.S. [Most-read line in the email. A second hook or a personal detail.]

EXAMPLE: The Red Hand Files

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5. The Tour Date List

Hey [First Name],

[2–3 sentences: where you’re headed, who you’re excited to play with, what’s new about this run.]

Upcoming shows:

• [Date] — [City], [Venue] → [ticket link]

• [Date] — [City], [Venue] → [ticket link]

• [Date] — [City], [Venue] → [ticket link]

Come say hi at the merch table. Reply and tell me which night you’re coming to — I’ll look for you.

[Your name]

EXAMPLE: Here

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Bonus Tip:

Write your newsletters first.

They are the long form version of future social media posts.

You can literally screen shot a 321 newsletter and use it as a social post, a call to action to join your fan club or email list, and it lives in your newsletter.

The content you write in your newsletter can be spread across IG, TikTok, X, FB, and more.

You can easily get 5 posts out of the same simple template, by using the same format over and over again, and filling it with unique content every time.

Give it a try and let me know if this was helpful.

Have a great week,

Neil