💡✍️ADN #187: Fan Club Starter Pack

The 30-Day Fan Club Starter Pack

If you did nothing else, these 10 moves in the next 30 days would change how your most engaged fans feel about being on your list.

1. Order custom postcards (100-pack) and your favorite Sharpie. Hand-sign and mail one to your top 25 fans this month, no asks, no links, just a thank you.
2. Build a New Fan Care Package template in Canva. One welcome graphic, one voice memo script, one phone-lock-screen image. Personalize the voice note. Send it the week they join.
3. Pick 10 superfans and send each a personal voice DM. One question: “What’s the song of mine that means the most to you, and why?” Do nothing with the answers but read them. Reply to every one.
4. Write a handwritten note to your 5 longest-running subscribers this weekend. Mail Monday.
5. Make a private Spotify or Apple Music playlist for your top fans’ birthdays. 10 songs they probably haven’t heard yet that you love. Send the link on the day. Put the dates in your calendar with 7-day reminders.
6. Audit the first email a new subscriber sees today. Rewrite it in your voice. Read it out loud. If it doesn’t sound like you, it isn’t you.
7. Add one weird, specific question to your signup form: “Where were you when you heard my music for the first time?” Their answer is a way to connect in the future.
8. Pre-record a 60-second welcome video that’s welcoming-and-warm, but record a custom 15-second opener for new subscribers in batches of 10. Stitch them together. Cost: 20 minutes a month. Impact: they tell their friends.
9. Start a “Wall of Honor” inside your fan club or Discord: a single channel or thread that’s just for shouting out fan moments. First tattoo of your lyric. First time hearing your song at a wedding. Their kid singing along. Public, fast, named.
10. Make one Anniversary Surprise for a fan who’s been with you a year or more. A printed lyric sheet of an unreleased song, a thank-you voice memo on a USB, a one-of-one piece of art. Mail it 30 days before their actual anniversary.

The single test before you send any of these: If a stranger got this from me, could they tell it was made specifically for them?

If yes, send it.

If no, rewrite it.

That’s it for today.

Cheers,

Neil