25 YEARS IN THE
MUSIC INDUSTRY

Neil Mason (Founder of Artist Development) is a Nashville-based artist, songwriter, and music executive with a diverse career spanning performance, management, and artist development.

A founding member of the global touring band The Cadillac Three, Neil has built a dynamic presence in the music business.

He is the co-founder of War Buddha Records—a joint venture with Warner Records—and a partner at Fit Out Media, an Independent sync agency with placements across film, television, and advertising, including campaigns for YETI, ESPN, and major network promos.

As a songwriter with Warner Chappell Music Publishing, Neil's songs have been recorded by Miranda Lambert, Keith Urban, Jon Pardi, Jake Owen, Kelly Clarkson, Meatloaf, and many others.

His work across management, sync licensing, publishing, and label leadership reflects a deep commitment to championing original voices and shaping long-term creative careers.

With a rare blend of onstage experience and executive insight, Neil brings a multi-dimensional perspective to every project, bridging the gap between artistry and opportunity.

Artist ownership is non-negotiable. You should own your masters. You should own your audience. You should own your business. Every piece of advice I give is designed to increase your independence, not your dependence on gatekeepers.

Education beats secrets. The music industry has historically hoarded information. I believe in radical transparency. When artists understand the business, they make better decisions—and the entire ecosystem improves.

Sustainability over virality. A million streams that disappear next month is worth less than 10,000 engaged fans who buy tickets, merch, and music for the next decade. I focus on building real businesses, not chasing algorithms.