💡✍️ADN #161: The 48-Hour Show Flow

The 48-Hour Show Flow

You played a show. 50 people came. You sold 3 shirts. Then went silent.

You just wasted 50 opportunities.

Here’s the 48-hour follow-up that sets up 4 weeks of content and converts attendees into fans:

Hour 1: Post set photo — “Thank you [city]! That energy was unreal.”

Hour 12: Post crowd shot — “Reply if you’re in this photo and we’ll tag you!”

Hour 24: Instagram Story poll: “Best song from Saturday: A) [Song], B) [Song], C) [Song]? Vote + drop your email (link in bio) = live recording in your inbox tomorrow.”

Hour 48: Email merch/social signups: “Last night was special. Here’s the live recording of [poll-winning song].”

Why it works:

• Hour 1: Gratitude builds goodwill
• Hour 12: People tag themselves, you reach their networks
• Hour 24: Poll data tells you which song resonated most
• Hour 48: Live recording becomes content you can release later

What happens next:

Week 2: Post BTS content from the show (soundcheck, setup, backstage moments)

Week 3: Release the live recording on DSPs with “[City] Live” in the title

Week 4: Post full live video of poll-winning song on YouTube + link to the live recording

The result: 1 show → 48 hours of immediate engagement → 4 weeks of content → actual releases on DSPs & YouTube.

What most do: Play show. Silence. Repeat. Wonder why they’re not growing.

Your move: Set 4 phone reminders for your next show. Execute the 48-hour flow exactly.

Then use what you captured to engage fans the next month.

See you next Sunday,

Neil

Ps — “But how do I record my shows?”

It can be as simple as this:

Record the show — Zoom Recorder

Film the show — iPhone + Tripod

Clean up the audio — GarageBand

Pair the audio and video — iMovie

Total cost: $200 + gear you already own.