💡✍️ADN #170: The Local Press Strategy

ADN Thought of the Week -

“Tell a better story, get a better (and bigger) audience.”

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The Local Press Strategy: Get covered by local media without a PR firm

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It’s easy to think you need a publicist to get press.

Then never pursue any coverage.

Local media wants to cover local artists.

You just have to make it easy.

Who to target:

• Local alternative weekly’s
• College radio stations
• City lifestyle blogs
• Neighborhood newsletters
• Local podcast networks

The story angles that work:

• “Local artist releases new album recorded at [local studio]”
• “Hometown musician returns for show after national tour”
• “Artist donates proceeds from show to [local charity]”
• “How [your city] shaped my sound”
• “Local artists collaborate on [project]”

The pitch email:

Subject: Local Story Idea — [Your Band] + [Their Publication]

Hi [Writer’s name],

I’m [your name], a [genre] artist based in [neighborhood].

[ONE SENTENCE about your music]

I’m reaching out because [specific reason related to their publication].

[Your story angle in 2–3 sentences]

I think this would resonate with your readers because [specific reason].

Would you be interested in covering this?

Here are my:

• High-res photos
• Music links
• Quotes
• One Sheet
• Any other info

Thanks for considering, [Your name] [Your email sign off]

Why this works:

Local writers need content.

You’re offering them a ready-made story.

Local coverage builds credibility.

It gives you social proof for bigger opportunities.

The execution:

Research 5 local outlets this week.

Find the actual writer who covers music (not a generic email).

Send personalized pitches (read a recent article and compliment something specific they wrote).

Follow up once after 7–10 days if no response.

The result:

One feature = content to share for months.

Credibility with venues and other media.

Discovery by local fans who didn’t know you existed.

Local press is possible.

You just have to ask.

See you next Sunday,

Neil