Spotify provides a comprehensive guide to best practices for promotional and engagement activities. This includes finding your audience, growing your followers, using Spotify tools, understanding metadata, staying tuned into the landscape, pitching your release for playlist consideration, refreshing your artist profile, adding a canvas to your track, keeping building your Spotify presence, creating ads on Facebook, recording a song, being active after your release, promoting your music and engaging with your audience, getting cheaper followers, and determining if your music will connect to an audience. It is best to upload with plenty of time to spare and pitch at least 7 days before your release date. Following these best practices will help musicians maximize their visibility and success on Spotify.
Spotify Best Practices